Google Sniper Case Study, Episode 01

Welcome to my first Google Sniper case study.  This should be extremely valuable to you and I really think it’ll take my ongoing Google Sniper 2.0 review to a whole new level.

Above you see a screenshot of the actual case study site, Mobile Monopoly 2 by Adam Horwitz.

So, how did I decide on this site?

Following George’s Google Sniper blueprint, I simply picked out an information product within a niche I’m extremely passionate about (Internet marketing).

I want to stress from the start that this niche is super competitive, so it’s probably not the best place for you to start.  I’m rocking it because, like I said, that’s what I’m most passionate about, plus I’d consider myself an advanced sniper…

… having made well over six figures with this formula already.

At the time of creating this case study website, the product has yet to be released.  George has an unannounced bonus video that covers this option for sniping.

The benefit to building a sniper site around a product that hasn’t launched yet is that there’s essentially no competition.

You and all the other snipers are all starting from ground zero, together.

It’s sorta like a sprint to the finish line (aka launch day).

That’s a huge plus, as going after a product that’s been out for a while usually means other savvy competitors have built up a huge head start, making it difficult to catch them in the Google rankings.

Sometimes you’re looking at other sniper sites and/or authority websites that have hundreds, if not thousands, of backlinks flowing in.

Because backlinks are still one of the most important factors when it comes to ranking in Google, you may be thinking that this whole “launch jacking” method (which was coined by Kelly Felix and Mike Long of Bring The Fresh) is the only way to go.

However, in my experience, I have mixed feelings on this strategy.

I’ve had sites that absolutely killed it, earning me thousands during the first few days the product was available for purchase.  But I’ve also had sites that bombed due to a lack of interest and overall buzz surrounding the new product.

Remember, if very few people know about it, you can’t expect many Google searches.

And without Google searches, you’re SOL.

This technique is a bit more like gambling.

If all goes well, you can make a bunch of cash in a hurry.  But you can also put in a ton of effort and come up empty handed as well.

Building a Google Sniper site around a product that’s been out (and selling well) for some time, on the other hand, means once you’re ranked you can be sure you’ll see commissions rolling in.

This method is a lot more ‘scientific’ in it’s approach, since you can look up keyword search volume data beforehand.

You’ll have a very good idea of how many visitors you can drive to your site with a top Google ranking.  And from here, you can estimate a fairly exact number of daily sales based on a typical conversion rate.

For example, if I wanted to promote Product XYZ that’s been on the market, selling steadily for the past year…

… and I go to the Google keyword tool to see that the phrase “Product XYZ” gets searched for exactly 3,000 times per month…

… and I also know that if I ranked number one for that phrase, I’d get roughly 50% of the clicks (per dorks who’ve studied this and already confirmed that the top ranking site only draws about 50% of the total clicks)…

… meaning, my website would bring in 1,500 visitors each and every month.

From here, I could calculate my worst case scenario and use a hypothetical conversion rate of 2%, which translates into 30 sales per month.

If I received a $50 commission for each sale, then a number one ranking for Product XYZ should earn me about $1,500 each month.

And once you make enough of these sniper sites, you’ll know your numbers really well.

You can see how promoting a product that is already available gives you a lot more data on which to map out your potential profitability, whereas going for a soon-to-be-released product is more like shooting in the dark.

Bottom line is, there are pros and cons to each method.

I’ve done each one a lot and for this case study, I was fine with gambling a little bit in exchange for a quicker outcome that I could document (especially since I’m putting so much work into Cash Review – I don’t want to spend too much time carrying out this sniper site).

As far as why I chose that exact product – Mobile Monopoly 2.0 – I basically just went with it because I’ve bought courses by Adam Horwitz before and I like the guy.

He’s the real deal and I feel like he always delivers in his programs.

It should go without saying, but I strongly recommend you promote products (and product creators) on your Google Sniper blogs that you believe in.  Never put potential commissions ahead of honesty.

That’s no way to build a long term business.

Anyways…

Next up, I had to grab a domain.  Because I was a little late getting started on this sniper site, most of the best exact match domains had already been scooped up by other snipers.

Ideally, I would have purchased MobileMonopoly2.com or MobileMonopoly2Review.com — those were long gone though.

I finally decided on the hideously long AdamHorwitzMobileMonopoly2.com for my sniper domain.

There’s been a lot of debate recently, post-Panda and post-Penguin, about the current benefit of exact match domains.

Some SEO gurus say it doesn’t help you anymore, while others still swear by ‘em.

I have a suspicion that they’re starting to carry less and less weight, although I don’t agree that having a long exact (or near-exact) match domain will necessarily count against you.

George Brown still calls for as close as you can get to having an exact match domain, so I did the best I could in an effort to have this case study abide as close to the Google Sniper protocol as possible.

To recap Episode 01, I’ve revealed my niche, the exact product I’m promoting (Adam Horwitz’s Mobile Monopoly 2.0), the style of sniper site I’m creating (“launch jacking”), the pros and cons for this style of sniping, and how I ended up with such an awesome domain name, LOL…

In the next episode, I’ll pick up where I left off, talking about hosting, installing WordPress, designing my blog and adding the first bit of content.

This is gonna be fun.

Hope you’re enjoying a firsthand look at the Google Sniper 2.0 system in action.

Bringing you reviews that DON’T suck,

- Brad Campbell

P.S. – If you want to take a look at the case study site, click here and see what ya think.