You wouldn’t know it by looking at me or talking to me, but I love rap music.
Well, music in general. But especially hip hop and rap. It’s never been much about the exact words in the actual songs – but more about the beat, the energy, the passion and even the struggle that’s evident in many of the lyrics.
Those things always stood out and gave me such a high whenever I hit play.
This short and embarrassing clip is essentially what I feel (in case you haven’t made fun of anyone yet today):
Corny, I know. What can I say, I march to the beat of a different drum. Anyways…
I leverage this euphoria to overcome and conquer in areas of life specific to me. When I was in high school, that meant hitting more three pointers in basketball or setting a personal best at a track meet. In college, it meant better workouts to inch my way closer to a shredded physique.
And these days, it means flipping the bird to the haters… to my inner voice that’s constantly telling me I can’t do something… or to any other “thing” that’s trying to hold me back in business.
I use it like a performance-enhancing drug. It gives me the edge I need to break free from a state of low energy or negativity. Nothing like blasting some old school 2-Pac to inspire a great blog post ;-)
Maybe you have a similar relationship with music. Perhaps it’s a different genre. Doesn’t matter.
Or it could be something totally different, like reading, exercising, meditating or watching a movie. Regardless of what it is, I’m sure you’ve got your own adrenaline-releasing “it factor” that really lights a fire under your ass and allows you to think and function on a higher level.
My tip for you today, as simple as it sounds, is to spend more time doing that activity that gets you in the zone.
Then, plan your online marketing activities so that you’re completing ‘em while you’re on that natural high. It took me a long time to figure this “secret” out and I can’t say that every single time I compose an email or film a video I’m in this state of mind…
… but I can honestly say that more often than not, if I’m working on my Internet business, chances are I’ve recently infused my personal drug of choice straight into my soul by way of an iPod ;-)
That way, when I step up (or in this case, sit down) to my iMac… I’m MUCH more likely to do shit that’s gonna put more zeros in my bank account.
If you’re anything like me, I would wager to bet that over half the time you’re currently spending online is time spent where you’re operating at a level that’s nowhere near your best effort.
Even though it may feel like you’re getting things done, chances are you’re just going through the motions. That’s a recipe for mediocrity. And last time I checked, being average doesn’t pay very well.
So please, do yourself a favor and stay away from the computer more. Spend less time working on your business, but when you do come to work on it – come like a f*cking BOSS.
Sorry, that’s the rapper in me coming out.